by benefit babes, brace yourself for a bodacious treat.
Yesterday benefit worldwide charm Authority Annie Ford-Danielson took a few minutes to chat with me over the phone about their newest product, hi perfect Oxygen Wow liquid foundation ($34), which shows up on counters this March.
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You may keep in mind Annie as well as her sibling Maggie from last year’s B.Right Skin care launch. Together, they travel the world, working as worldwide ambassadors for the brand.
This marks Benefit’s newest leap into liquid foundations, as well as Annie, who likewise works in product development, provided me an inside look at the advancement process as well as what we can expect from hi perfect Oxygen Wow when it arrives.
The complying with is an interview with benefit worldwide charm Authority Annie Ford-Danielson about the brand’s new benefit hi perfect Oxygen Wow liquid Foundation.
So why did benefit choose to do a liquid foundation?
Well, I believe that at Benefit, as you know, we have type of a little number of products. We’re not like the MACs or comprise For Evers, where we have 1500 SKUs, so we have to select our introduces very carefully.
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We type of realized that we’ve done concealers, we’ve done highlighters, Fake-Its, brows, skin care, so the next step to truly ending up being a one-stop shop for charm was to produce a new liquid foundation.
Our girls, our customers, were concerning us for all of these charm dilemmas as well as needs, as well as the truth that we didn’t have a full assortment of foundations was sending them off to other brands, as well as of program we want our women to stay with us.
Annie Ford-Danielson, benefit worldwide charm Authority
I believe that truly stimulated our rate of interest in making a new line. In true benefit fashion, I’m sure as you know, we’re all about just quick, easy, immediate charm solutions, as well as I believe that foundation can be difficult for a great deal of women. It can be very intimidating; it can be laborious, so we wished to produce a formula that was truly easy, hydrating as well as brightening.
When you state brightening, does that imply shimmer?
There’s no shimmer in the foundation itself. It’s called hi perfect Oxygen Wow, as well as the truly type of “Fake It” high quality that we’ve provided this foundation is that it has an oxygen hydrating complex.
Hva betyr dette? It implies it’s going to assist increase your cellular respiration, providing your skin a truly good plumping effect, so it’s going to make those fine lines, those bit crevices, type of plump up, providing you that healthy-looking skin. as well as it likewise assists safeguard against environmental stresses. It has vitamin C as well as E derivatives, which are understood to avoid the indications of aging.
My preferred part about this is that it’s oil totally free however has an SPF 25 PA+++. So what does that all mean? It’s extremely technical. very first of all, the Oxygen Wow complex is totally special to our brand. We produced it for our liquid foundation, as well as basically, what it implies is that this is not your conventional liquid foundation. It goes on as well as has the consistency of a truly nice, type of lightweight tinted moisturizer, however it has the protection of a foundation.
Can you explain the protection a bit bit?
It’s fascinating that you asked. It truly depends upon the technique in which you apply. For example, I apply — I wear it, as well as I’ve been using this foundation since I have connections right here as well as I get it early (laughs). I’ve been traveling so much this year, as well as everyone’s like, “What’s your preferred product?” as well as I’m like, “Well, I can’t tell you…because it’s our liquid foundation as well as we don’t have it [yet].”
So, honestly, it truly depends upon what you want the foundation to do. On the weekends, I apply it with my fingers, as well as I just apply half a pump. It type of provides me a truly nice, evening-out effect, however it’s extremely build-able.
That was one of the primary elements of the foundation that we as a brand felt was essential for our customers, since our clients are always telling us, “We want to be able to personalize our look. On Sunday, we don’t want to look as decked out as we do on Friday night.” So we figured that to have a formula that was extremely build-able was the key, so you can go all the method from light, to medium, to medium-full protection foundation.
Tell me a bit about the shade selection.
It took a long time for us to figure out what type of shade variety we wished to have. In the past, we’ve always made it very simple by just making two or three shades — for example, Some Kind-A beautiful or Erase Paste. We truly discovered that, although it’s great for those products, for a liquid foundation, you requirement to do more. as well as we are growing so quickly as well as so globally as a brand that we discovered that to limit this would just not be smart.
So we chose to make nine shades, as well as they variety all the method from a truly light, warm eggshell, all the method to a deep, rich nutmeg, as well as they will be matched not by shade, however by undertone, essentially to our hi perfect Powders.
We have nine hi perfect Powders, as well as they will have a direct match to every single liquid to ensure that it’s very simple to select if you want a completing powder.
How are you envisioning it working with the rest of the products in your line?
Personally for me, I wear it on its own with like a bit bit of Hoola as well as one of our Box-O’s [blushes], however a great deal of people, like my sister, for example, she’s a bit bit much more oily than I am — don’t tell her I told you that! She’ll kill me. She uses the liquid, as well as then she utilizes the matching champagne powder, as well as she keeps the powder with her throughout the day to touch up. I really keep the liquid in my bag to touch up throughout the day since it’s so hydrating. as well as I get so very dry that I can really layer it throughout the day.
Benefit has ended up being understood for this quick, truly easy, girl-on-the-go, as well as to make a formula that was in a glass bottle without a pump was just — it’s not extremely functional. I don’t understand about you, however I requirement something I can throw in my bag that’s not gonna blow up or, you know, fracture or anything, so it’s an airless pump. It keeps the formula intact as well as 100% sanitary. The pump pumps out a truly good amount that’s great for a full layer, as well as it has this truly lovely surface to it so you can see the shade, however it doesn’t enable the shade to oxidize, when or if you leave it on your restroom counter, or if it hits the sun.
You’ve been working on this product for a couple of years. What was the most difficult part?
Foundation in general is just truly tough. There are so numerous things that go into it…
When we very first started the process, we started with the customer’s needs. In product development, at benefit at least, we always say, “What charm dilemmas do our women still have, as well as exactly how can we resolve them?” So, we were speaking — as we like to phone call it, “freebasing” — at Benefit. We go into a room, we close the door as well as O.D. on candy as well as sugar as well as as much caffeine as physically possible. We just type of talk about what all of us dislike about the foundations we use. Du vet? Like, “It gets dry, it gets cakey, or it oxidizes throughout the day, as well as I get that terrible line around my chin area, as well as I can’t utilize it around my eyes since it’s not hydrating enough,” all of these different things. We chose to take every single problem, as well as then produce the solution. as well as that’s when we truly came up with what we desired in a liquid foundation.
We desired something very hydrating, with great coverage, however not greasy, that would provide you the SPF security you need. So I believe that when you have a strategy, type of a vision, of what you want it [the product] to be, then what’s truly challenging is discovering a formula that lives as much as your expectations.
It’s interesting, since I had never used a liquid foundation before I used this. I always utilized Play Sticks. however honestly, I always believed — as well as I believe a great deal of women think, if they’re not total charm mavens, that liquid foundation has a unfavorable connotation. They believe heavy, they believe thick as well as cakey, as well as that they’re going to look truly made up as well as not natural. So, that was one of the essential drivers.
It took us two years just to produce the formula that we wanted. as well as it’s truly amazing. I can’t wait till you get to try it. Det er utrolig. I have a coworker who has really, truly oily skin; she typically stays away from products that state “super hydrating,” however she uses this every single day, as well as she’s like, “This is the very best foundation I’ve ever used.”
How numerous versions did you go with before you got to the final one?
I can ballpark for you. Honestly, I believe we most likely went through, in terms of just base formulas, perhaps 40?
I believe as a brand, we recognize that we can’t just come out with a liquid foundation as well as not have a really, truly excellent special complex in it, since we’re up against other brands that are extremely ahead in terms of their technology, as well as this has the complex in it with the SPF that truly does enable your skin to breathe as well as have that fantastic oxygen in it to keep your skin looking healthy as well as young.
Do you men have labs in your offices?
We have a section ofLabs; Vi jobber også med andre laboratorier når det gjelder å produsere akkurat det vi ønsker. Så, du vet, hvis vi velger at vi vil ha en fantastisk, bemerkelsesverdig ny boks pulver, for eksempel, de aller beste laboratoriene å jobbe med, er alt i Italia. Så vi skal gå til Italia, vi forteller dem hva vi vil, vi vil produsere det med dem, så vel som da oppdage noe fantastisk.
For dette [Hello Perfect Oxygen Wow], siden vi ønsket en slik vitenskapelig formel, gikk vi til vårt morselskap, LVMH, så vel som vi bedt om å virkelig presse konvolutten, så vel som å gi oss noe som bare nytte kan ha. Noe som virkelig egentlig fungerer.
Jeg tror det som virkelig var fascinerende om dette, var det også at vi ønsket noe som jobbet i tillegg til en Dior, en guerlain – alle de virkelig beste merkene – men vi ønsket at det skulle være på et tilnærmet kostnadssted, siden jentene våre, De vil ha noe de kan gå med, så vel som å fortsette å kjøpe, så vel som ikke føler at de ikke kan gå ut på middag den måneden. Så, du vet, vi holdt det på $ 34 siden vi følte det var et virkelig flott kostnadspunkt for formelen som du får.
Den andre delen som var veldig vanskelig var nyanser. Du har bare så, så mange under toner, så vel som grunnleggende hudtoner, så vel som forskjellige etnisiteter, så vel som vi er så verdensomspennende merkevare som produserer ni nyanser som fungerer for en slik rekke kvinner, var utfordrende.
Twatches fra venstre: Jeg er ren 4 sikker elfenben, jeg er luksuriøs og verdifullt petal, skål til meg champagne, så vel som jeg er så penger honning
Fra venstre: Jeg er alle populære beige, varme meg opp ristet beige, så vel som jeg er så glamber Amber
Fra venstre: Jeg er håpløst varm hasselnøtt, så vel som å forstå meg muskatnøtt
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Og det er en wrap! Jeg håper du oppdaget dette så fascinerende som jeg gjorde. Hold deg oppdatert på et bedre titt på fordel Hei Perfekt oksygen wow flytende fundament.
Ditt vennlige samfunn sjarmavhengig,
Karen.
